Hello, I'm Felix Lai. I'm a passionate UX designer committed to crafting user-friendly and enjoyable gaming experiences across diverse platforms and audiences.

With a decade of AAA experience, I've led UX design for titles like FIFA, Minecraft Legends, Age of Empires IV, and Company of Heroes 3.

Disney Mirrorverse Login Calender Redesign
2021
Minecraft Legends FE Menu & HUD Design
2020
Minecraft Legends World Map UX
2020
Company of Heroes 3 Front-End Menu Overhaul
2023
Marvel Realm of the Champions UX Review
2021
FIFA Story Mode UX Design
2018
FIFA Skill Games Training Redesign
2016
Golf & Tacos Website
2021
D&AD Yellow Pencil Award
2012
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